In 1969, TAG Heuer broke with tradition by creating the first square-cased, water-resistant watch in the history of watchmaking. Powered by the famous Chronomatic Calibre 11, the Monaco is also the world’s first automatic chronograph. A year later, Steve McQueen chose to wear it in the 1970 car-racing classic film, Le Mans: on his wrist, it became an icon. The Monaco continues to represent the spirit of TAG Heuer. The blue chronograph version seduces by its 60-second counter at 3 o’clock and 30-minute counter at 9 o’clock, red-orange hands, and blue alligator strap. An authentic and original style that for decades has confered an undeniable and timeless motor racing spirit.
2. Tag Heuer Carrera
The “Carrera Panamericana” was an epic race that was started in the 1950s and attracted many of the leading drivers of the time. Juan Manuel Fangio, the famous Argentinian driver who was Formula 1 World Champion five times, won the race in 1953. To pay tribute to this unique adventure, in 1964 TAG Heuer launched the Carrera Chronograph that combined refinement with the spirit of sport. It was an immediate success. It has been modernised but still retains its sober elegance. The Carrera perfectly embodies the vibrant memory of the era of “Gentleman drivers.”
3. Tag Heuer Silverstone
Design has always been an essential component of TAG Heuer DNA, but the company has become the world leader of prestigious sports watches and chronographs by breaking its rules and challenging its conventions. The SILVERSTONE’s distinctive and vintage design — a squared case with rounded edges in polished stainless steel — was based on another breakout timepiece of the period, Steve McQueen’s 1969 Monaco. Softer edged, graced with a colourful dial, totally new shape, and fully loaded with leading-edge chronograph functionality, the SILVERSTONE is one of TAG Heuer’s purest designs and most emblematic creations ever. It became a defining symbol of the 1970s, and a coveted design object ever since.
4. Tag Heuer SLR
CALIBRE S LAPTIMER for Mercedes-Benz
5. Tag Heuer Link
With its unique design, the Link series has represented a perfect balance of sport and prestige since 1999. Its architecture reflects the power and beauty of steel through the play of contrasts and its refined lines. The bracelet, an emblem of TAG Heuer, is a real achievement and has set a standard for fluidity, comfort and ergonomic design: it is styled for timeless elegance. In 2005, TAG Heuer presents the new Link collection. A more contemporary, sober and yet sophisticated design. The sports inspiration is still present, in total harmony with a rare level of elegance. In 2007, TAG Heuer introduces the Link Calibre S electro-mechanical chronograph. This exclusive movement developed and patented by TAG Heuer breaks with the traditional codes of the watchmaking industry once again.
6. Tag Heuer Golf Watch
The first watch for golf professionals, developed and worn by Tiger Woods. It has been specially designed to meet golfers’ special requirements. Its high-tech materials and carefully studied ergonomic design means that the TAG Heuer professional golf watch will never bother a golfer during the swing.
7. Tag Heuer Aquaracer
The Aquaracer concept is founded on providing the accuracy that all water sports demand. Based on the design and features of the timeless 2000 series, launched in 1982, TAG Heuer’s watchmakers and designers have created an original, prestigious sports watch that is water- resistant to 300 meters.
8. Tag Heuer Formula 1
Fernando Alonso, the Formula 1 double World Champion, has participated in the design of this new chronograph that reflects his relaxed, sporting image. A symbol of robustness and strength, the New TAG Heuer Formula 1 series has been reinterpreted with greater purity of lines and an extraordinary attention to detail.
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